BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//AIA California Calendar - ECPv6.15.11//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:AIA California Calendar
X-ORIGINAL-URL:https://events.aiacalifornia.org
X-WR-CALDESC:Events for AIA California Calendar
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20240310T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20241103T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20250309T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20251102T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20260308T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20261101T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251023T120000
DTEND;TZID=America/Los_Angeles:20251023T130000
DTSTAMP:20260424T064633
CREATED:20251013T201950Z
LAST-MODIFIED:20251028T204959Z
UID:144174-1761220800-1761224400@events.aiacalifornia.org
SUMMARY:Rewriting the Fee Formula: A Smarter Model for Pricing Your Services
DESCRIPTION:Are you tired of watching your fees shrink as your expertise grows? Does it feel like the better you get at architecture\, the less money you make per project? You’re not alone—and you’re not stuck. \nThis webinar challenges the conventional wisdom of hourly and percentage-based fees that most AE firms have been trained to follow. This interactive webinar reveals a more powerful approach to pricing that aligns with the actual value you create for clients\, not just the time you spend or the construction costs you influence. \nIn this 50-minute session\, you’ll discover why traditional pricing models punish efficiency and reward inefficiency—and learn a proven framework for breaking free from the “efficiency penalty” that’s keeping your firm trapped in a race to the bottom. \nWhether you’re a firm owner looking to improve margins\, a principal tired of competing on price\, or an architect planning to start your own practice\, this webinar will fundamentally change how you think about your value and your fees. \nSpeaker\nSteve Burns\, FAIA | Founder | The Well-Designed Firm\nEarn 1 LU for attending live. \nFREE registration for this webinar\, brought to you by BQE\, will end at 12:00 pm PT on Thursday\, October 23rd. \nPresented by:
URL:https://events.aiacalifornia.org/event/rewriting-the-fee-formula-a-smarter-model-for-pricing-your-services/
LOCATION:Virtual
CATEGORIES:Community Partner Event
ATTACH;FMTTYPE=image/webp:https://events.aiacalifornia.org/wp-content/uploads/2025/10/Community-Partner-Webinar-Rewriting-the-Fee-1200x800-copy-1.webp
ORGANIZER;CN="Rebekah Aceves":MAILTO:raceves@aiacalifornia.org
END:VEVENT
END:VCALENDAR